Clearwater, Florida. † Internet services for hotels (HIS), a full-service provider of Internet services and solutions for the hospitality industry, has announced the release of its latest white paper, addressing the evolving demands of guests about what counts as a modern guestroom entertainment experience. The new white paper, available for download from the HIS website and on booth #311 at HITEC Orlando (June 27-30), features findings from recent surveys conducted among hundreds of guests and hoteliers to shed light on the technologies and capabilities most critical to adopting a successful in-room entertainment strategy.
Entitled “Improving guest personal content using hotel technology”, In particular, the HIS white paper serves as a follow-up to the guest and hotelier surveys conducted in 2018 to show how trends and expectations have evolved. Of note is the continued declining relevance of traditional in-room entertainment offerings to meet guest needs, with only 18 percent of hoteliers currently offering video-on-demand services. In contrast, demand for content streaming capabilities for guestroom televisions has only grown, with 72 percent of guests now seeking an experience similar to Amazon’s Fire Stick for consumer homes. Hoteliers are increasingly observing the shift in entertainment trends, with 62 percent agreeing that offering streaming capabilities is more important than providing access to cable or satellite channels.
However, the HIS white paper further reveals that successfully addressing today’s guest entertainment needs involves more than just offering access to personal streaming subscriptions. Crucial to ensuring high adoption of an entertainment platform is the need to address guest concerns about data privacy and security. This is demonstrated by more than 80 percent of guests who are concerned about entering usernames and passwords directly for streaming on an in-room TV. Instead, 68 percent said they prefer to use casting technology as an alternative method of accessing personal content without compromising sensitive information. Equally essential for guests is to be able to interact with a platform that is intuitive and bypasses complications and learning curves. The white paper discusses extensively how using QR codes can bypass otherwise challenging device pairing processes with casting systems, leaving guests feeling frustrated and resigned to viewing their content on smaller screens of personal devices.
“By comparing the 2022 survey results with those of previous years, hoteliers can see for themselves how the ability to provide a personalized, safe and easy-to-use in-room entertainment experience has become all the more essential to the business of today’s guests. to attract” said Gary Patrick, CEO of Hotel Internet Services. “Expectations for a hotel’s in-room entertainment offerings continue to shift as new streaming services and technologies emerge in the consumer space, and we look forward to hoteliers, both at HITEC and around the world, leveraging the insights of our white paper to adapt us successfully and run a competitive business.”
Other key findings in the HIS white paper include a growing desire among guests to leverage in-room entertainment platforms as a more convenient means of interacting with various hotel services. For example, 55 percent of guest respondents said they would like to use the in-room television to order amenities, such as in-room dining. Another 42 percent want the ability to make restaurant reservations onsite, while 34 percent want the ability to communicate with hotel staff and departments via the in-room TV.
About Hotel Internet Services, Inc.
Hotel Internet Services, Inc. Serving the complete connectivity needs of the hospitality industry since 2003, (HIS) is a leading provider of next-generation communications technology, including high-speed Internet access, the latest in in-room entertainment and contactless service, IoT and security systems. Backed by 24/7 guest service monitoring and support, HIS innovations include not only advanced network technology that can meet the highest guest expectations, but also GuestCast, the industry’s most flexible and robust streaming platform proven to be the ultimate in – room entertainment experience. GuestCast not only ensures user-friendly interaction with features, including QR code-based device pairing capabilities, but also ensures optimal performance with the GuestCast dashboard. With data-rich analytics, hoteliers can use the GuestCast dashboard to not only monitor the health and usage of individual casting devices, but also understand the Wi-Fi signal quality of each network access point. In addition to hotels and resorts, HIS also provides equipment and services to casinos, military and student housing, senior housing, timeshares, condos, conference centers, condominiums, fitness centers and many other commercial locations.
As the industry’s most trusted provider for the latest in network connectivity and IoT-based innovation, HIS is credited with successfully improving online capabilities and guest satisfaction rates for countless hotels and resorts across the US. Headquartered in Clearwater, Florida, HIS provides services in North America, Australia, Latin America and several countries in Europe.