Lowe’s Virtual Project Hub replicates IRL products within a digital test environment

The virtual project hub, called Open Builder, gives Lowe’s shoppers access to a 3D product library of over 500 assets available to home improvement and design enthusiasts to play with and combine as they see fit. The game-inspired activation also acts as a resource for consumers, helping them achieve personal goals or complete a project, while also collecting insights on how Lowe’s can better meet the needs of its consumers with its product range.

Lowe’s 500 metaverse product assets are based on the company’s real-world products sold online and in-store, and will enable the retailer to better understand which projects and products are important to shoppers, and enable future opportunities for shoppable content create, as customers keep envisioning new projects for their rooms and homes with the Open Builder ecosystem. Unlike other retailers and brands that have chosen a particular virtual platform or metaverse-type game world such as Roblox and FortniteLowe’s metaverse assets are available on its own hub.

Lowe’s is already using virtual and augmented reality technology to enable shoppers to design a full kitchen online or map their home floor plan using their smartphone. The retailer’s leadership team has indicated that they see a huge appetite from their customer audience for the opportunity to use emerging technology as part of their home improvement process.

While the more than 500 digital 3D product assets are available for free on Lowe’s Open Builder hub, the retailer is also releasing a limited NFT collection for the Decentralland metavers. The NFTs are open to the first 1,000 users who have their MetaMask purses, and include home improvement themed wearables such as boots, hard hats and other construction accessories. The freely available 3D product assets include items such as lighting, patio furniture, area rugs, kitchen and bath accessories and decor accents and will be useful in metaverse and non-metaverse environments, such as gaming, augmented reality and creative design.

The efforts stem from a vision of the future in which Lowe’s sees both virtual and augmented worlds playing a role in the daily lives of its customers. Through its deliberate experimentation and focus on delivering what customers need, Lowe’s is in a unique position to leverage emerging technology to help people envision the possibilities. While this is the company’s first step into the metaverse, Lowe’s has been using emerging technology for years to help customers find inspiration and more easily visualize and plan their home improvement projects.

This article originally appeared in the PSFK iQ report, Consumer Data Integration.

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