Surfer SEO Unveils New Semrush Integration

Surfer SEO has a new growth management tool that includes backlink data provided by industry leader Semrush.

Here’s what the integration means for users.

Surfer SEO

Surfer SEO is a machine learning tool used by SEOs to conduct keyword research, create content strategies, and generate AI outlines.

Companies such as Square, ClickUp, and Shopify use the tool, along with over 15,000 other brands and agencies.


Semrush is an SEO tool for enterprises that marketers use to monitor websites, conduct competitive analysis and develop content strategies.

IBM, TESLA and Amazon are just a few companies using it, in addition to more than 10 million marketing professionals.

Starting today, Surfer SEO will use Semrush’s backlink data to expand recommendations for Grow Flow jobs.

Growth flow

Grow Flow is like your friendly SEO AI assistant.

Described on the Surfer website as an “AI growth management platform”, the tool offers a few SEO tasks each week to help you stay on track – and not get lost in the overwhelming amount of information that comes with learning SEO. .

For example, it may recommend adding keywords (GSC) that a website ranks for, but that are not explicitly discussed in an article.

recommended keywords_growflow_surfer seoScreenshot of Grow Flow, June 2022

Or the tool can recommend where to add internal links.

internal links_growflow_surfer seoScreenshot of Grow Flow, June 2022

It can also recommend new content topics that users can access in a content editor at the touch of a button.

new content topics_content editor_growflowScreenshot of Grow Flow, June 2022

The integration with Semrush plays a role in the Grow Flow recommendations.

Once you connect Surfer to the freemium Semrush account, you will unlock new tasks.

connect semrush to surfer_growflowScreenshot of Grow Flow, June 2022

Voila – a list of referring domains taken from your competitors every week!

Automated Backlink Research_Growflow_Surfer SEOScreenshot of Grow Flow, June 2022

Manually examining a competitor’s backlinks is a significant drain on internal resources. Thanks to this integration, you automatically discover new opportunities.

An industry first

So far, Semrush has not integrated with any SEO company.

Historically, Semrush has only integrated with Google products such as Search Console and Analytics, and social media networks such as Facebook and Twitter.

It has also worked with task management tools like Trello and, but never a direct SEO competitor.

Semrush’s “SEO Writing Assistant” feature is a direct competitor to Surfer’s “SEO Content Editor” – one of its most popular features.

So why team up and offer this fantastic AI assistant to search marketers for free?

I asked Tomasz Niezgoda, Marketing Executive and Partner of Surfer SEO, how this partnership came about.

“Pretty straight forward,” he said. “Semrush contacted us with a proposal to integrate Surfer into their marketplace [and] after some time we decided to give it a chance and started this integration.”

From the outset, Semrush had a sense that this would be a successful integration as it applies its backlink data in a customer-centric manner.

“It is a very meaningful integration for Semrush. It empowers Surfer SEO users to gain valuable link building insights and knowledge, which is critical to ranking their content,” said Eugene Levin, president of Semrush.

What this means

Two major SEO competitors team up to create a free tool for small business owners and aspiring marketers to develop weekly best practices.

Matt Diggity, CEO and founder of Diggity Marketing, calls the tool “Simple. efficient. Automated.”

“You get the list every week and you get immediate insight [into] what referrals your competition gets. Then you can get started right away with your own link building strategy.”

The two giants hint that combining Semrush’s backlink data with Surfer’s machine learning power is just the beginning.

“We like each other,” Niezgoda said. “Maybe it’s just the first integration coming up.”

Featured Image: screenshot from Grow Flow, June 2022

Leave a Comment

Your email address will not be published. Required fields are marked *