Walmart Acquires AR Optical Tech Company Memomi

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BENTONVILLE, Ark., June 29, 2022 — Walmart and Memomi, an augmented reality (AR) optical technology company, today announced that they have entered into an agreement for Walmart to acquire Memomi. This reinforces Walmart’s commitment to frictionless and omnichannel optical care.

Since 2019, Memomi has enabled digital measurement for all Walmart and Sam’s Optical customers, in more than 2,800 Walmart Vision Centers and 550 Sam’s Clubs, and enabled the Optical eCommerce experience on The acquisition of Memomi, an AR company, is the next step in Walmart’s journey to provide personalized, affordable access to optical care. This acquisition furthers Walmart Health & Wellness’ strategy to deliver integrated, omnichannel healthcare, leveraging data and technology to improve engagement, health equity and outcomes.

“Customers are looking for access to digital healthcare at home, and buying glasses is no different,” said David Reitnauer, vice president, Specialty Services, Walmart Health & Wellness. “This acquisition supports our Health & Wellness mission to provide accessible care to the communities we serve.”

Memomi is a leading provider of technology to enhance virtual optical try-on experiences, enabling customers to virtually “try on” glasses in real time for a seamless, convenient and fun omnichannel experience.

“Walmart’s ability to roll out our virtual try-on and contactless digital metering service in a short space of time demonstrates how committed Walmart is to its customers’ need for digital care in stores and at home,” said Ofer Saban, chief technology officer. , Memo.

The acquisition is expected to close in the coming weeks and Memomi employees will join the Walmart Global Tech organization.

“We are excited to welcome the Memomi team to Walmart and add their capabilities to our industry-leading virtual reality technology that transforms the shopping experience for our customers and members,” said Cheryl Ainoa, Senior Vice President, New Businesses & Emerging Tech , Walmart Global Technology.

“We look forward to joining Walmart and offering our innovations and user experiences on such a large scale, both in-store and online,” said Salvador Nissi Vilcovsky, CEO of Memomi.

About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better lives – anytime, anywhere – in stores, online and through their mobile devices. Every week, approximately 230 million customers and members visit more than 10,500 stores and clubs under 46 banners in 24 countries and eCommerce websites. With revenue of $573 billion in fiscal 2022, Walmart employs approximately 2.3 million people worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment. Additional information about Walmart can be found at: Facebook at and on Twitter at

About Memomic
Memomi Labs Inc is a leading provider of advanced technology to enhance virtual user experiences through artificial intelligence, deep learning and augmented reality. Memomi helps customers virtually “fit” glasses in real time for a seamless, easy and fun omnichannel experience. In addition to the try-on experience, Memomi technology has created an accurate, convenient in-store measurement experience once a pair of glasses is selected, saving time for the customer and cost savings for the store. Memomi was founded in 2014 by Salvador Nissi Vilcovsky and Ofer Saban, experts in conceptualized solutions and interactive design.

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