Nothing is set to release its new eco-friendly smartphone. Is it worth the hype?

Until recently, tech startup Nothing has been a little under the radar.

That changed when the company founded in 2020 announced its latest Nothing Phone (1), which quickly caught the attention of tech enthusiasts and consumers alike.

On June 16, the company unveiled the phone’s design — the company’s second-ever product launch — to a private audience at the Art Basel event in Switzerland.

Here’s everything we know so far about the latest handset billed as one of the most eco-friendly released on the market.

What makes the Nothing Phone (1) so different?

At first glance, the model appears similar in design and features to the iPhone 12 – with flattened edges, side buttons and dual rear cameras.

The phone has a transparent back and is inspired by artists such as Massimo Vignelli who designed the New York subway map and made a complex system look like art.

“We were inspired by our youth, the rush to get involved with our very first tech products – like the transparent Gameboy, or even old cassette tapes,” Akis Evangelidis, Head of Marketing and co-founder of Nothing, told Euronews Next.

He adds that modern engineering design has “gone cold and no longer evokes the same sense of excitement as it used to”.

The design team is led by Adam Bates, a former designer for Dyson.

However, what really sets this product apart is Nothing’s commitment to sustainability.

“We cannot deny the importance of sustainability at this stage, especially within the consumer technology industry,” continued Evangelidis. “We really don’t want to be another brand that gets caught up in greenwashing.”

The phone is made from a 100 percent recycled aluminum frame, making it lightweight and rugged, while over 50 percent of the phone’s plastic parts are made from biobased or post-consumer recycled materials – an industry-leading percentage.

The packaging for the phone is also made from bio-friendly soy ink, recycled fibers (bamboo, trees and sugar cane) and completely without plastic components.

“We want to support our customers and technical users in making informed decisions, while continuing to find new ways to improve the sustainability of technology,” Evangelidis told Euronews Next.

“For years it felt like all the artists had left the industry. All that’s left are cold, unexciting and derivative products. It was time for a new look.” said Carl Pei, CEO and co-founder of Nothing in a statement.

“Phone (1) was developed from instinct, we made a product for ourselves and more importantly we would be proud to share with our loved ones. I can’t wait for people to experience it”.

The Nothing phone will run on a modified version of Android, backed by a Qualcomm Snapdragon chipset.

While many may hope that the phone will use the flagship Snapdragon 8 Gen 1, it might be more reasonable to expect the more affordable Snapdragon 7 Gen 1.

In a tweet posted on June 15 announcing the new product, which showcased the design of the phone’s back, Pei said, “Leaks are harder to control these days and many of you have been waiting a long time. So here’s the”.

When will the phone come out?

There is nothing yet to set a concrete date when the smartphone will go on sale.

The company first confirmed that it was working on a smartphone in March 2022, but at the time only confirmed that it will launch in the summer of this year.

Since then, the release date has gotten a little more specific with the promise of a phone launch event on July 12 at 4pm BST (5pm CET).

There are rumors that the product will be available for pre-order once the event is over; however, others suggest that the launch may be a bit delayed due to supply chain issues.

However, you can technically buy the phone before it launches.

The company is partnering with StockX to auction the first 100 serialized phones (1), with all proceeds going to a community managed fund.

The special phones will be engraved and serialized and will be available in a 48-hour auction starting June 21 at 2pm BST (3pm CET).

How much does the Nothing Phone (1) cost?

With the phone’s release yet to come, nothing has put a hefty price tag on the product yet. However, judging by the company’s previous releases, it is expected to be more affordable than its competitors.

For example, the Ear (1) headphones cost $99 (€94.09), rivaling their counterparts in price while retaining premium features such as active noise cancellation.

If the same ethos is applied to the company’s latest product launch, we can expect the phone (1) to come at a mid-range price point, without sacrificing the premium features you’d expect from the industry’s leading smartphones.

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