Verizon returns to Super Bowl to spotlight new 5G internet expansion

What you need to know:

  • Jim Carrey will reprise his role as “The Cable Guy” in Verizon’s in-game commercial, providing a massive platform for 5G Home and 5G Business Internet, watch teasing here

  • The “Pepsi Super Bowl LVI Halftime Show Ultra Pass Powered by Verizon 5G Ultra Wideband” is a unique mobile experience that provides unprecedented access to the most anticipated Pepsi Halftime ever

  • Verizon makes $119 million long-term investment in Los Angeles and Inglewood in preparation for big game at SoFi Stadium

NEW YORK – Verizon, an official technology partner and the official 5G network of the NFL, returns to the Super Bowl for the fifth consecutive year with an in-game ad. Jim Carrey will reprise his role as “The Cable Guy” providing a massive platform for Verizon’s new 5G Home Internet and 5G Business Internet offerings, including the speed and bandwidth to connect TVs, tablets, phones, game consoles, and more. Verizon’s ultra-fast and reliable network, watch teasing here

5G Home is now available to 20 million people and 5G Business Internet is available to an additional two million businesses across the country.

Powered by the recent expansion of 5G Ultra Wideband to over 100 million people1 in the United States, the company will also showcase the speed and power of its 5G network throughout its game broadcast — from the on-field action to immersive mobile access to the ever Pepsi Super Bowl LVI Halftime Show.

The Pepsi Super Bowl LVI Halftime Show is streamed in real time by the Verizon 5G Ultra Wideband network, allowing this unique experience to take place. With the addition of strategically placed 360-degree cameras streaming in 4K throughout the stadium, field and stage, fans can create their own second-screen experience with access to exclusive vantage points not accessible on television. To access the experience, consumers can enter the “Pepsi Super Bowl LVI Halftime Show Ultra Pass Powered by Verizon 5G Ultra Wideband” via the Pepsi Halftime mobile app to feel instantly transported into the show itself — at home or watching with friends. .

“The Pepsi Super Bowl LVI Halftime Show Ultra Pass Powered by Verizon 5G Ultra Wideband is so much more than just a second screen experience, it makes fans feel like they are on stage with the performers,” said Diego Scotti, CMO, Verizon . “By leveraging 5G Ultra Wideband technology and working closely with Pepsi, Roc Nation and the NFL, we are able to enhance one of the most watched events of the year in a way never seen before. has been done, opening the doors to the future of live events.”

“This year’s Pepsi Super Bowl LVI Halftime Show performance is already one of the most anticipated performances of all time, so we wanted to give fans an unprecedented level of access. Since most people are already using content on their mobile devices while watching the match on TV, we thought it was a great opportunity to create a new, immersive way for fans to experience the performance – as if they were on stage. or were in the stadium itself — all from our Pepsi Super Bowl LVI Halftime Show mobile app,” said Todd Kaplan, VP of Marketing, Pepsi. “The Pepsi Super Bowl LVI Halftime Show Ultra Pass Powered by Verizon 5G Ultra Wideband takes the second screen experience to a whole new level as it will truly increase fan engagement and participation in what is sure to be a performance for eternity. to be!”

In support of Pepsi Halftime headliner Dr. Dre, Verizon makes a $1 million commitment to the University of Southern California (USC) Iovine and Young Academy, a key partner of Jimmy Iovine and Andre “Dr. Dre” Young’s magnetic high school (Iovine and Young Center), which will open in Leimert Park in the fall of 2022. Verizon’s commitment supports the expansion of the Academy’s educational activities to include design, technology, and entrepreneurship learning experiences for high school students and related professional development opportunities for teachers throughout the Los Angeles metro area. This partnership brings the Academy’s goal of scaling its education models and their impact together with Verizon’s goal of promoting digital skills training. It also demonstrates Verizon’s commitment to the LA community, where, through its nonprofit partners, it supports 39 Verizon Innovative Learning Schools with more than $75 million in market value to help bridge the digital divide in education.

“Verizon’s incredible generosity offers the opportunity to create the same impact in art, technology and innovation at the South Los Angeles high school level as the Iovine and Young Academy at USC,” said Jimmy Iovine, music entrepreneur and philanthropist. “Verizon’s commitment to education has always been impressive and we are grateful for their support of the Iovine and Young Center”

5G and the experience of fans

Verizon 5G Ultra Wideband brings fans as close to the game as possible in the SoFi stadium. Verizon 5G Multi-View in the NFL Ticketholder app gives in attendance fans, with select Android and iOS 5G phones, the ability to work with up to seven different camera angles, project AR overlays of NFL’s Next Gen Stats to players, and instantly access replays. Using Verizon 5G Multi-View, fans will never miss a moment of the action on the pitch, even if they step away from their seats. In addition, NFL Ultra Toss, an interactive mobile game, will also be available in the NFL Ticketholder app with new features that allow players to view scores and compete directly with other fans playing in real time.

New this year, Verizon is teaming up with Snapchat to deliver an exclusive augmented reality (AR) 5G Connected Lens to fans at the SoFi stadium. Fans connected to Verizon 5G Ultra Wideband at the stadium can use Snapchat to participate in a shared, simultaneous AR experience where they can team up and compete with other groups of fans to take control of a giant virtual airship that rises above. the field floats. The group that makes the most noise will become “Ultra” and have a chance to take control of the airship and ultimately win the game.

Network improvements in SoFi Stadium and surrounding areas

Verizon has made a $119 million long-term investment in Los Angeles and Inglewood in preparation for the big game; an investment that will benefit customers living and traveling in the area well into the future, adding capacity, speed and coverage for residents, businesses and visitors.

As part of that investment, Verizon built 169 new small cells, 4 new macro cell sites and 24 new internal systems. These solutions provide reliable, safe service to game-watchers, NFL players and staff, first responders, and residents of Los Angeles and Inglewood enjoying all the festivities surrounding the big game and beyond.

public safety

Verizon Frontline, the advanced network and technology built for first responders, works closely with public safety agencies in Los Angeles County to ensure first responders have the reliable connectivity they need to support fans during the game and those in the local community. to protect.

The Verizon Command Center, staffed by technicians and engineers who actively monitor and manage the Verizon network in Los Angeles, will also operate around the clock to ensure that first responders and fans can communicate effectively.

Great offers from Verizon to get fans ready for Gameday

Beginning February 9, and for a limited time, fans can ensure their phones are protected and powered with a 40 percent discount on a Verizon Tailgate accessory bundle available exclusively at Verizon stores, while supplies last.

The 5G Home and 5G Business Internet Experience

For fans at home, reliable connectivity for the biggest game of the year is a must. Of 5G internet at home, available in select territories, makes streaming the Super Bowl and commercials incredibly easy. Setting up is plug and play. It is reliable and fast enough to power home devices during the game. Customers can connect their TVs, tablets, phones, game consoles and more to an ultra-fast and reliable network. 5G Home Internet is 50 percent off for customers on select new Verizon 5G cellular plans, and new Internet service plans are coming with a month on us.2 With Verizon Fios Home, 5G Home Internet and LTE Home Internet, Verizon has great options for customers looking for reliable and fast broadband solutions for the home.

Of 5G Business Internet, 5G business internet, available in select areas, customers can also experience great performance, reliability and convenience for their business. This wireless alternative to wired internet is for businesses of all sizes and includes options for self-configuration or professional installation, multiple pricing and service options, unlimited data and a 10-year price guarantee3

Whether fans are playing or on the go, they can stream, tweet, snap and share quickly and reliably. At home with 5G At home or on the road for Super Bowl LVI, that’s possible get the most from Verizon’s 5G Ultra Wideband network.


1 5G Ultra Wideband available in 1700+ cities

2 50% discount on 5G Home Internet: Save 50% on 5G Home Internet when you combine your subscription with a 5G Do More, 5G Play More or 5G Get More subscription. Auto Pay and paperless billing required. One month promotional credit applied via invoice credit during 1-2 billing cycles. Subject to VZW Agmts and credit approval.

3 Price guarantee only applies to the monthly entrance fee. Conditions and restrictions apply.

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