Remark Facebook mother Meta has reportedly said it needs to increase its fleet of data center GPUs fivefold to compete with the short video app and the perennial security problem TikTok.
The often controversial tech giant will need these hardware accelerators in its servers by the end of the year to power its so-called discovery engine that will become the center of future social media efforts, according to an internal memo seen by Reuters that was written by Meta Chief Product Officer Chris Cox.
The main thrust of the memo was an appeal to staff about the need for Meta to, in Cox’s words, “more relentlessly prioritize” and “operate leaner, meaner, better execution teams” in the face of growing macroeconomics. concerns and an advertising company that doesn’t play well with privacy protections.
But Meta’s apparent need for truckloads of GPUs will likely serve as confirmation to Nvidia and other chip companies that some of the world’s largest tech companies will need more accelerator chips to fuel their key companies as the global economy cools.
As detailed by The edge earlier this month, Meta plans to use its discovery engine to create a version of the Facebook app that closely resembles TikTok’s addictive video feed. Not a big surprise given that copying competitors has been Meta’s strong suit for a long time.
Nvidia: Using cheap GeForce, Titan GPUs in servers? Haha no!
GPUs have become increasingly important to so-called hyperscalers like Meta because they can process critical workloads like recommendation engines much faster than general-purpose CPU cores. These recommendation engines are responsible for applications and services we encounter every day, from search engines and news feeds to online stores and video platforms.
With Meta’s discovery engine push, the mega-corporation now indicates it needs significantly more data center GPUs to make Facebook and its other apps more compelling than TikTok.
Will it work? We don’t know, and Meta has tripped many times in the past. We can guarantee that future changes to the apps will at least cause a lot of eye rolls.
That is, unless another company manages to ship an accelerator chip in large quantities that will quickly integrate into Meta’s existing environment. It seems unlikely, but we would welcome the competition, which we know comes from people like Intel† AMDand others†