Warba Bank, a Kuwait-based Islamic bank, recently became the latest Middle East and North Africa (MENA) company to enter the metaverse. The bank now occupies two locations in the metaverse, one Decentraland and another on Sandbox.
Pioneering digital transformation
In what has been described as a first for an Islamic bank, Kuwait-based Warba Bank recently said it now occupies two locations in the metaverse, one on Decentraland and another on Sandbox. The bank’s presence in the metaverse is expected to enhance communication with the young generation.
Commenting after the confirmation that Warba Bank has entered the metaverse, Anwar Bader Al-Ghaith, the financial institution’s vice president for support services and treasury, said said†
Warba Bank’s interest in entering this virtual reality is within the scope of digital trends to transform into a [Web3]† The world of virtual reality is used in various advanced fields including services, education, health and others. And Warba Bank wants to be close to its customers in virtual reality to introduce its products and services and communicate with them in an innovative way that reflects Warba Bank’s image as a pioneer of digital transformation.
Al-Ghaith explained that Warba Bank is eager to support its younger clients, hence its entry into the metaverse. According to a statement from the bank, Warba is now working to achieve its ambitious goals and increase the benefits of digital services.
The bank will also focus on absorbing emerging technologies and artificial intelligence, the statement said.
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