ZURRICH (Reuters) – Siemens has signed a collaboration agreement with chip designer Nvidia Corp to create an industrial metaverse – an enhanced virtual reality for companies to lower the cost of running their factories and buildings and accelerate the design of new products .
The deal is a cornerstone of Siemens Xcelerator, a new open digital platform also launched on Wednesday by the German technology and engineering company.
The cloud-based platform, which will include hardware, software and digital services, is part of Siemens’ ambition to grow its digital business by 10% per year from its EUR 5.6 billion ($5.89 billion) target. to be generated in 2021.
“Siemens Xcelerator will make it easier than ever for businesses to navigate digital transformation — faster and at scale,” said Siemens Chief Executive Roland Busch in a statement.
Siemens, which bought Brightly Software for $1.58 billion on Monday, is moving forward in the digital space as it offers faster growth rates and higher margins than its traditional business of trains and industrial drives and automation.
Siemens and Nvidia are just two of the companies working in the so-called metaverse, which broadly refers to the idea of a shared virtual platform that people can access across different devices and move through digital environments.
Facebook owner Meta Platforms and Microsoft and others are also looking at metaverse technology that can be used in business and leisure.
Siemens’ Xcelerator will be the umbrella term for services that allow customers to visualize, for example, yachts or factories before construction begins.
“We can essentially replace having to build something in the real world first,” Tony Hemmelgarn, CEO of Siemens Digital Industries Software, told reporters.
The platform would also ensure that products “start working properly, before committing to building them in the real world when it gets very expensive and difficult to change,” he added.
The services will be offered to customers through Siemens’ Software as a Service (SaaS) subscription model to make it more affordable for small and medium-sized businesses.
As part of the partnership, Siemens will connect Xcelerator and its proprietary software and digital twin products to Nvidia’s Omniverse, a 3D design platform.
(Reporting by John Revill. Editing by Jane Merriman)
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