Thomas Cook Hosts First Digital Yoga Exhibition Organized by the Ministry of Ayush

The venue showcased content through innovative digital screens and giant LED walls that showcased infographic and video content about the origins, history and development of yoga

Thomas Cook (India) Limited, India’s omnichannel travel services company has successfully led the end-to-end implementation of the first-ever Digital Yoga Exhibition organized by the Ministry of Ayush, Government of India in Mysuru, Karnataka. The digital exhibition used state-of-the-art technology such as Virtual Reality (VR), Augmented Reality (AR), gamification and graphic animation to showcase the history and wisdom of yoga through informative and interactive elements. Thomas Cook India was appointed as exclusive Event Manager for the digital exhibition. The company’s expertise and exceptional delivery at the groundbreaking ceremony of the world’s first Global Center for Traditional Medicine, hosted by the World Health Organization and the Ministry of Ayush, were a key factor in this selection.

Thomas Cook India focused on innovation and technology, attracting key visitors during the six-day event. Inaugurated by the Honorable Prime Minister Shri. Narendra Modi, the exhibition was also graced by the Governor of Karnataka, Shri. Thawar Chand Gehlot, Chief Minister of Karnataka, Shri. Basavaraj Bommai and Union Cabinet Minister, Ministry of Ayush, Shri. Sarbananda Sonowal.i

With a strategic intent to inform and engage visitors, Thomas Cook India divided the Digital Yoga Exhibition into two segments: informative and interactive. The informational segment highlighted the history of yoga, yoga’s journey from spirituality to medicine, and the value of yoga in the digital age. The interactive segment leveraged new-age technology to ensure a high engagement quotient with innovative elements such as ‘Yoga with Modiji’, ‘Yoga for Human Performance’ and ‘Get Healthy with Yoga’. “Yoga with Modiji” challenged visitors to perform a yoga asana next to an animated 3D avatar of Prime Minister Modi performing the same asana. The participant’s posture was scanned using Kinect posture recognition technology to reflect correct posture. Afterwards, those present were given the opportunity to take a picture with the Prime Minister in augmented reality. In addition, a digital kiosk recommended yoga asanas based on the visitor’s BMI, while interactive games tested participants’ cognitive flexibility, attention span and working memory.

The venue showcased content through innovative digital screens and giant LED walls that showcased infographic and video content about the origins, history and development of yoga. Users were given the opportunity to connect via QR code and navigate through the informative display of yoga startups and technical interventions.

The signature central installation is inspired by the lotus position ‘padmasana’, which symbolizes the growth towards excellence and enlightenment and became a major attraction of the exhibition.

In addition, the ‘Heal in India and Heal by India’ wall on the exhibition showcased career opportunities in yoga, training, institutions and research in yoga and its efficacy in reducing and preventing disease.

Mr Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said: “It is a special honor and we are very grateful to have been selected as the exclusive Event Manager for the Ministry of Ayush’s first-ever Digital Yoga Exhibition. Our MICE team has shown finesse, from their innovative concept to fast and remarkable execution of this unique digital yoga exhibition. I’m especially proud of the clever use of technology that created engaging interactions for those in attendance. The high praise from the dignitaries and visitors alike serves as a shining testament to the exceptional delivery of our people.”

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