AmEx launches AR Treasure Hunt with real prizes

American Express turned to German artist Andy Gellenberg to create giant murals embedded with QR codes.

American Express, in partnership with Yahoo, is launching an AR game called American Express Summer Drop, which will give you a little taste of what it means to be an AmEx cardholder.

The AR game takes you on a city-wide treasure hunt in search of virtual “drops” that unlock real rewards. You can win things like tickets to BST (UK Summer Time) Hyde Park Music Festival, WimbledonWilderness Festival, and other major American Express events. You can also pick up smaller prizes like Harvey Nichols and Bloom & Wild vouchers and free coffee with every Caffe Nero Place.

To promote their American Express Summer Drop AR game, American Express turned to a German artist Andy Gellenberg who designed huge murals that will be used at launch to market American Express’ AR game.

The game is simple. You use your smartphone to access a game card on amexsummerdrop.co.uk which will lead you to a nearby prize box. Once you’re at the location, you can start the game in AR mode and scan the area to find a virtual prize box.

There are also ‘American Express Summer Drop’ pop-up events scattered throughout central London. Here you can find one of Gellenberg’s murals and scan the QR code to start the game.

In an official press release, Nikki Edelman, Vice President, Head of UK Brand at American Express said: “We know that many people are looking forward to a summer full of new experiences and through our new brand-driven ‘Member When’ activity we hope to build an emotional connection with a new audience to show them how Amex Card Membership gives them the exciting opportunities to making memories with the people, passions and places they love.”

“We’re especially excited about partnering with Yahoo to bring the American Express Experiences program to life as an interactive experience that gives people a taste of what it’s like to be with Amex and make this summer a memorable one.”

For Yahoo, this is a unique opportunity to create a fun and interesting campaign with American Express and SmartMedia Labsthe team responsible for creating all of the AR assets used in the game. “Bringing creativity and technology together to deliver exciting, interactive projects like this is what we thrive on at Yahoo,” said Josh Partridge, head of EMEA at Yahoo.

“Formats like augmented reality can really bring experiences to life and ad platforms can ensure they reach audiences at scale so more people can join in the fun of finding those ‘summer drops’ and winning these amazing prizes.”

American Express has already launched a few of the pop-up events starting in June, but you can still see one before the summer is over. The next event is scheduled at South Bank Observation Point on July 16. So if you happen to be in London, just pop in for a chance to win some prizes.

Image Credit: Yahoo

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