Austin company is slowly forming the metaverse

AUSTIN, Texas – The metaverse is still in its infancy, and some Texas companies are laying the groundwork for the future. Double A Labs leads the way by helping companies engage and train their employees through a virtual environment.

“I sometimes hear people say, ‘I don’t know about this metaverse thing,’ and I always laugh a little, because it’s almost like I’m saying, ‘I don’t know if the internet is going to keep changing and growing,'” Amber Allen said , founder of Double A Labs, an Austin-based metaverse company.

Allen calls it the next phase of the Internet, but more interactive.

With companies like Meta renting out Austin’s tallest skyscraper, Texas could become a dominant force behind it all.

“You think of companies like that, they have whole worlds around them,” Allen says. “Do I believe that VR and virtual reality, which Meta talks about a lot, will be overnight? No. I believe that’s 10 or 20 years later and he (Mark Zuckerberg) is working on that. He even says so. What I am building now and what I am focusing on is really that bridge product.”

According to Double A, “The key differentiator is that we are a metaverse designed to help companies optimize with their training and engagement, sales promotion and brand experiences. Because of our B2B audience, we serve as a bridge product to help all users have a user-friendly experience.”

Allen shows off graffiti art painted by Bradford Maxfield in her Austin studio. (Spectrum News 1)

Double A Labs partners with brands such as Dell, Amazon, YouTube, Sony, IBM and more.

The Double A metaverse shows everything from augmented reality to office environments for remote workers.

“We can be in a room and sit around a table with someone and come right over to discuss,” Allen said.

Allen says the intent is not to take away personal events.

“We like real life events. We don’t want to replace real life events. What we want to do is bridge that gap between the moment I see you and the next time,” Allen said.

Allen fell in love with gaming as a young girl. Her love for it led her to start Double A Labs in 2013.

Founder Amber Allen sits down with reporter Monica Ortiz to talk about her role in the metaverse. (Spectrum News 1)

“I grew up with my dad in East Texas and played video games,” Allen says.

Just as she started gaming at a young age, she is introducing the next era to a new generation.

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