Founded by former tennis professional Collin Powers, Ellyra is a VR tennis simulator created to allow those who were previously banned from tennis due to social, economic or disability reasons to enjoy training, playing and participating in the game.
Tennis simulator Ellyra, developed at the University of Edinburgh, was recently chosen by sports company Wilson Sporting Goods to present its new Clash v2 racket in London.
“We are so excited to be partnering with Ellyra and Collin for our event in London. The activation on the field was mimicked by Collin in the virtual reality devices and the consumers had a great experience on and off the field.
“The Ellyra Tennis product is such a great way to connect with all different types of people, show them what the sport of tennis is and then take it out on the court,” said Val Vladea, Influencer Marketing Manager at Wilson .
Wilson invited a group of disabled youth to his launch event to experience tennis first hand for the first time. In particular, one of the youths had not been able to enjoy the well-understood physical and emotional benefits of participating in sport because he suffered from severe neurological disabilities.
After experiencing Ellyra, his mother said, “It was great to see my son’s first reaction to Ellyra’s VR experience. He had never tried tennis before and I doubted he would agree to hold the VR headset over his eyes.
“The big smile on his face said it all, though. He was fascinated by the experience and even realized that moving his hands while holding the part of the hands is actually moving something that he could ‘see’.”
The event was also attended by Mark Bullock, member of the International Paralympic Games Committee and world leader in the development of disabled tennis, who noted:
“It was great to see the impact Ellyra’s VR tennis game had on someone with additional needs. When I first tried Ellyra tennis, I believed it had the potential to make tennis even more inclusive. It was great to see it in action.”
Ellyra founder Collin Powers said: “When I had the idea of becoming Ellyra, I was intrigued by the opportunity to open up a game that had given me so much during my amateur and professional tennis career to those who never had the chance. because they simply didn’t have access to tennis courts or the space needed to play.
“During development the response to Ellyra has been brilliant, but to have a huge tennis brand like Wilson choose Ellyra to launch its latest racket and see the impact Ellyra had on young people who would normally never get the chance to enjoy what tennis can bring. everyone is fantastic.”
Ellyra participates in Scottish Enterprise’s High Growth Ventures programme, which pairs economic development agency specialists with outside business advisors to help emerging companies develop their business and investment strategies, support product development and attract and retain talent .
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