The Nikon Z30 looks cool, but does the world NEED another vlogging camera?

On paper, the new Nikon Z30 does everything right. It’s picking out a growing audience of influencers and vloggers, taking its existing tried-and-trusted technology and crafting a camera just for that audience — even making it cheaper than anything else in its lineup.

The Z30 drops the viewfinder like an irrelevant vlog, has a full vari-angle screen as a vlogging necessity, and drops the price well below a front-facing camera – and it’s smartphone upgrades that Nikon is trying to attract .

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