Doha, Qatar & Brussels, Belgium – To improve customer experience and service quality, Ooredoo Group has announced a joint agreement with international communications company BICS to create an innovative voice business model that will deliver new solutions in areas such as artificial intelligence, machine learning and fraud protection.
The voice traffic agreement, which aligns with Ooredoo Group’s strategic commitment to improve customer experience and service quality for businesses and consumers, is the first such partnership of its kind in the region.
Aziz Aluthman Fakhroo, Director and CEO of Ooredoo Group said: “For Ooredoo, this partnership is about reducing complexity and anticipating the needs of a new communications ecosystem. We are committed to investing in innovation, technology and people to ensure that we can offer our customers the best possible products and services in all our markets.†
Effective immediately, the agreement will include a phased implementation plan for Ooredoo Group’s operating companies across its global footprint, to be rolled out in the third and fourth quarters of 2022. Ooredoo Group will partner with BICS for voice traffic both within and outside of its operating companies. the group . An important element of the first phase of the implementation plan is the establishment of a dedicated team of specialists to share insight, expertise and resources between the two organizations and ensure a strong focus on customer experience.
“This is an innovative partnership that underscores the commitment of both Ooredoo and BICS to drive market-leading growth in this evolving telecommunications landscape,” said Guillaume Boutin, Chairman of the Board of Directors of BICS and CEO of Proximusparent company of BICS† “As the voice market consolidates, it becomes increasingly important to provide future-proof quality, stability and protection to both operator networks and subscribers. I am confident that by combining the strengths of BICS and Ooredoo in this area, we will achieve significant returns for both subscribers and operating companies.”
The new partnership reflects Ooredoo Group’s strategic commitment to investing in technology and partnering with leading technology providers to drive customer experience improvements and deliver transformational digital experiences for its customers.
Sheikh Mohammed Bin Abdulla Al Thani, Deputy Group Chief Executive Officer, Ooredoosaid: “We are continuously looking for opportunities to further improve the customer experience and strengthen our core services. Building on the strong international foundations of each organization, our partnership with BICS in International Voice enables us to achieve both and ensure to meet and exceed our commitments to customers for years to come.”
“We are proud to support Ooredoo’s forward-looking efforts to innovate in customer experience through digitization, playing a cornerstone role in the region as Ooredoo’s trusted communications partner. Our relationship with the various operating countries has been diligent for years. By bringing this relationship to Group level, together we will expand BICS’ services and partnership to a consistent level across all operating companies, while building on Ooredoo’s strong position in this important market.” Matteo Gatta, CEO of BICS.
While the agreement focuses on voice traffic – with guaranteed high voice quality to the full range of BICS destinations worldwide – Ooredoo Group will also have access to the very latest new technology that will enable the expansion of several elements of the ICT provider’s business. and, in turn, enable further improvement of the customer experience.
As a communications platform company, BICS is at the heart of the communications ecosystem, bridging the gap between telecommunications services and the needs of enterprises. Our solutions – from global voice services, seamless roaming and IoT support to global messaging – are essential to supporting today’s data-hungry consumers and digitally-driven enterprises.
Headquartered in Brussels, with a strong presence in Africa, America, Asia, Europe and the Middle East, BICS enables every person, application and thing to connect easily and securely, wherever they are.
Ooredoo is an international communications company operating in the Middle East, North Africa and Southeast Asia. Ooredoo serves consumers and businesses in 9 countries, delivering the industry-leading data experience across a wide range of content and services across its advanced, data-centric mobile and fixed networks.
Ooredoo generated sales of QAR 30 billion as of December 31, 2021. The shares are listed on the Qatar Stock Exchange and the Abu Dhabi Securities Exchange.