Smart TVs outperform personal computers in Brazil

Smart TVs are the second most popular internet access device in Brazil, according to a study published by the Brazilian Internet Steering Committee (

The TIC Domiciles survey, carried out by the Regional Center for Studies for the Development of the Information Society ( of the Information and Coordination Center of Ponto BR (, has been conducted since 2005 and aims to to analyze ownership, use, access and habits of the Brazilian population related to information technology and communication.

According to the study, smart TVs surpassed personal computers by 2021. After smartphones, TVs are the most used device to access the internet – from 37% of users in 2019 to 50% last year. This increase was observed in almost all demographic strata analysed, mainly among 35-44 year-olds (59%), users from the northern region of Brazil (45%) and women (51%). In total, 74 million people had access to the Internet with their television sets, an increase from 25 million users in the past year.

The survey also found the prevalence of exclusive smartphone use to access the Internet (64% of users). According to the survey, smartphones have been the main internet access device in Brazil since 2015, and between 2019 and 2021, there was a 6 percentage point increase in the exclusive use of phones to go online.

The exclusive use of smartphones to access the Internet is higher among Brazilians living in rural areas (83%), in the northeastern region of the country (75%), black people (65%), people aged 60 and over (80%) and the poorest segments of the population (89%). Among lower-middle-class users, access to the Internet solely via smartphones increased from 61% in 2019 to 67% in 2021, reaching 51 million people.

‚ÄúDespite the demand for connectivity created by the pandemic, there has been no major incorporation of computers in Brazilian households. Its use is mainly among people of the higher and higher educated classes. Moreover, these individuals tend to use the Internet. from multiple devices and connect via both the mobile network and Wi-Fi, which facilitates performing a wider range of activities on the network. This factor has a significant impact on the development of digital skills,” said Alexandre Barbosa, manager at Cetic .br.

When it comes to e-commerce, 46% of internet users in Brazil made purchases on the internet in 2021, compared to 39% in 2019. In absolute numbers, this means that 68 million people performed this activity in 2021, almost 16 million more than before. the start of the pandemic. Internet users living in rural regions have also increased their online shopping experience (from 19% in 2019 to 27% in 2021).

The largest differences over the period in online purchasing behavior were observed between users aged 35 to 44 (56%, an increase of 12 percentage points) and those belonging to the lower middle class (49%, an increase of 13 percentage points), although these activity is still carried out in greater proportions by users of the Brazilian elite (90%).

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