on July 15, meta will host Post Malone‘s Twelve Carat Toothache: A VR Experience† Billboard only learned.
The 40-minute concert film, in which the superstar performs his latest studio album Twelve carat toothachePremieres in Venues within Horizon Worlds, a free online video game featuring social virtual reality experiences, as well as Meta Quest 2. (And for fans who don’t own a VR headset, the experience is available on Post Malone’s facebook and Instagram†
“What really appealed to me was that Meta was an amazing partner and allowed us to go crazy creating some of the most epic sts ever,” Post Malone says. Billboard† “It’s just a really cool, very different way to experience the album.”
There will be some familiar aspects, though, including special guest appearances from some of the album’s biggest features, such as The Kid LAROI (“Wasting Angels”), Fleet Foxes (“Love/Hate Letter to Alcohol”) and Roddy Ricch (“Locked Up “). Plus, as Post Malone says, “We also need to set some things on fire” — a staple of many of his performances.
Twelve carat toothache debuted at No. 2 on the Billboard 200 after its release on June 3. But, as Post Malone said Billboard in his January cover story“I’ve made a lot of compromises, especially musically, but now I don’t feel like I want to. I don’t need No. 1; I don’t care anymore, and at some point it did.”
That way of thinking is exactly what appealed to him about working with Meta – nothing felt forbidden. He says it was very wild to see an entire conceptual world built from scratch based on his music and ideas in such a short time. The 180-degree concert experience was directed by Lewis Smithingham and produced by Westbrook and Media Monks.
After the July 15 premiere, the film will be available on Horizon Worlds until September 30.
“Opening and listening to a new album had always been an experience for me,” says Post Malone, “and now with VR and what Meta is doing, it takes the meaning of an album experience to another level.”