US fertility testing market to reach $201.4 million by 2027. Smartphone-based and digital sperm testing kits to transform the market – Arizton



The US fertility testing market is expected to reach $201.4 million in 2027, up from $133.5 million in 2021.

Chicago, July 5, 2022 (GLOBE NEWSWIRE) — According to Arizton’s latest research report US Fertility Testing Market to grow at a CAGR of 7.09%. Raising awareness of male infertility will open up new opportunities for US market growth. New fertility testing products launched in the market are also increasing access to male fertility testing products. Smartphone-based kits and digital sperm testing kits also provide easy access for the users.

In 2021, the retail pharmacies segment accounted for a 30.12% market share of the fertility testing market. Retail pharmacies are the traditional method of distribution that offers discounts on products and encourages sales. Most promotional activities and the continuous sale of products to its customers provide opportunities for market growth.

Scope of the US Fertility Testing Market Report:

Report Attributes


Market size (2027)

$201.4 million

Market size (2021)

$133.5 million

CAGR (2022-2027)


Base year


Forecast year


Market segments

Product (ovulation test kits, fertility monitors and sperm test kits), gender (male and female), distribution channel (online sales channel, retail pharmacies and hospital pharmacies), end user (home care, fertility and specialty clinics and hospitals)

Largest market by product

Ovulation Test Kits

Largest sales channels

Online sales

Country covered


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Growing Adoption of Home Fertility Test Kits

In the US, the availability of fertility test kits, ease of use, and concerns about fertility problems are the main factors driving the demand for home fertility testing kits. In the coming years, new home fertility testing kits such as ovulation test kits, sperm tests and fertility monitor devices will be launched, offering greater efficacy at affordable prices. In 2021, Inito, an Indian company, launched a new home fertility test in the US. This product came with new features like checking hormone quality and ovulation information. This device can be paired with an app (smartphone app) for quick access to the data.


  • Increasing female employment, changing lifestyles and growing awareness are factors driving the growth of the fertility testing market. Also, the increasing use of e-commerce channels for selling and buying fertility tests is driving the market growth.

  • Online pharmacies play a vital role in increasing fertility test sales. About 50,000 online pharmacies are regularly operated in the US.,,,, and are some of the online pharmacies that play a vital role in the US.

  • Females are the main contributor to the market growth, so sellers can mainly focus on female fertility testing products with various promotional strategies, such as celebrity advertising.

Strategies adopted by vendors in the market

The fertility testing market in the US is highly competitive due to several factors, such as rapid technological advancement and the launch of new products, which consistently influence the market. Major players form strategic alliances and enter into co-marketing agreements to increase their competitiveness and market penetration. Some of the big companies have taken over small businesses and start-ups. US-based companies are trying to achieve high market growth by increasing sales through online sales channels. E-commerce is the best way to acquire a large customer base, and this strategy is favorably accepted by suppliers in the US.

Market share


  • Ovulation Test Kits

  • Fertility Monitors

  • Sperm Test Kits


Distribution channel

  • Online sales channel

  • Retail Pharmacies

  • Hospital Pharmacies

End users

Seller Analysis

  • AB Analytics

  • Advacare Pharma

  • Biozhena

  • DNA Diagnostic Center

  • Vio Health Technology

  • Fairhaven Health

  • Hamilton Thorne

  • Hilin Life Products

  • Give Legacy Inc

  • iXensor

  • Lady Technologies

  • LetsGetChecked

  • Medical Electronic System

  • Modern Fertility Inc

  • Natalist

  • OOVA

  • Premom

  • Quanovate

  • Raiing Medical

  • sugentech

  • Samplelytics Technologies Private Limited

  • Swim Count

  • Swiss Precision Diagnosis (SPD)

  • Teco Diagnostic

  • UEBE Medical GmbH

  • Valley Electronics AG

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About Arizona

Arizton Advisory and Intelligence is an innovation and quality-driven company that provides advanced research solutions to clients around the world. We excel in providing comprehensive market intelligence reports and advisory and advisory services.

We provide comprehensive market research reports across sectors such as consumer goods and retail technology, automotive and mobility, smart tech, healthcare and life sciences, industrial machinery, chemicals and materials, IT and media, logistics and packaging. These reports contain detailed industry analysis, market size, share, growth drivers and trend forecasts.

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CONTACT: Arizton Advisory and Intelligence Call: +1-312-235-2040            +1 302 469 0707

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