When the pandemic hit, fitness junkies across Los Angeles turned to a variety of new exercise methods to get their daily sweats in, while gyms and studios were forced to close their doors. Now, new fitness clubs are emerging — and expanding — in Hollywood, while other at-home methods persist.
Whether you’re interested in a fun virtual reality experience, a new community, or just want to strengthen muscles in a new way, each of these unique training options has something special to offer its members. Below, The Hollywood Reporter shares the new workouts in LA that are now available to the public.
The world’s first concept fitness club isn’t just about getting in shape – it’s a 360 experience where members can cultivate a community. From RSG Group – the company behind Gold’s Gym, among other notable gyms and fitness brands – Heimat has just launched its first club in Hollywood, complete with five floors of fitness classes, a spa, coworking space, restaurant, bar and pool on the rooftop of RSG Group. 75,000 square feet. ft. Annual memberships provide access to all kinds of classes, including cycling, running, boot camp, barre, boxing, dance cardio, kinesis, TRX, yoga, and reformer pilates, as well as weight rooms, workout rooms, and cardio machines. For non-members, the public has access to Heimat’s restaurant Mother Tongue, run by Michelin-starred chef Michael Mina. The social club is located at 960 N La Brea Ave, Los Angeles, CA 90038. HEIMAT offers three-year membership tiers, with an all-access membership of $350 per month.
Calling all VR lovers! Whether you’re interested in the virtual reality space or simply looking for a new way to spice up a workout routine at home, Supernatural offers an all-encompassing VR fitness experience. With modern music, an array of expert coaches, unique VR destinations, and an almost game-like style of training, people will forget they’re even working out. Designed for use on Oculus’ Meta Quest 2, Supernatural virtually transports users to locations such as Machu Picchu, the Maldives, or the Great Wall of China for a gamified training experience with four different modalities: Flow (Cardio), Stretching, Meditation and Boxing. There is even a meditation led by Tiffany Haddish†
“We talk a lot about finding the joy of exercise and helping people unlock that, whether that’s by gamifying fitness or just making something fun that explodes,” said Jonny Ahdout, head of product marketing and community. “And then the result is 30 minutes later, you’ve just had a great workout, but it didn’t feel like it. Most people dread going to work out, and it’s this chore that they have to go through on their own. This instead draws you to this fun experience, at least all these physical events, benefits.”
He continued: “For many people it became their escape [during the pandemic] from these four walls they were stuck in all day… No notifications, no other screens, nothing distracting, which I really like.”
Supernatural is available for as little as $19/month or $179/yearly.
Boutique fitness brand Trufusion has made its way to West Hollywood, with more than 240 fusion workout classes in tow. Trufusion touches on all major types of classes from hot yoga, barre, pilates, boot camp, circuit training, TRX, cycling and more, except its unique approach infuses each class with the core principles of yoga. The studio emphasizes on atmosphere that makes every class an immersive experience, thanks to five different training rooms – Sweat, Rock, Breathe, Soul and Ride. The Lifestyle Unlimited membership costs $249 per month, while lesson packages range from 6 for $169 (a special executive offer), 5 for $179 or 10 for $319.
Meet the training developed by boxing champion Floyd Mayweather† Mayweather Boxing + Fitness Culver City is the fitness club’s newest location in LA, offering members personal training, open gym time, free weights, and access to the studio’s HIIT group classes. The classes are designed for all levels of fitness. Classes include M45 Strong (a combination of boxing and strength), MBody (a full-body, non-boxing workout), M45 Undefeated (a quick HIIT-style boxing session), M60 Champ (the longest class with a community element) , Boxing Fundamentals (a workshop to hone your skills) and M45 Advanced Bagwork (for more experienced boxers). Athletes can get 4 lessons per month for $99/month, 8 lessons per month for $149/month and unlimited membership for $199/month.
While most avid fitness buffs in Hollywood are familiar with Pilates-style training, Solidcore puts their own spin on the traditional reformer Pilates workout. It’s a 50-minute full-body strength workout in a dimly lit room under blue lights and upbeat music. The whole class takes place on the reformer machine, with lesson options for the whole body, arms and abs, buns and arms, buns and abs, and core30. Solidcore’s method uses slow and controlled movements to build strong, lean and long muscles.
“Bee [solidcore]it’s all about helping our customers unlock their inner strength — both mentally and physically,” said President and CEO Bryan Myers. Instead, we emphasize that while there will be challenges, there is joy in the work we do to get stronger and in the transformative results you can achieve as long as you stand up for yourself.”
“Training on a reformer for the first time can certainly be an overwhelming experience, but we hope that by the end of those first few lessons, our customers will feel accomplished for the challenging work they are doing, as well as be excited about discovering a new way of exercising that can push them to their physical – and mental – limits in a safe and effective way,” he added. With locations in Hollywood and Culver City, Solidcore offers three membership options with 4 classes per month for $136/month, 8 lessons per month for $248/month and a monthly unlimited option for $299/month Non-members can purchase a single lesson for $39 along with a variety of lesson packages.