The AFC announces reactivation program

The AFC Announces Reactivation Program - Financial Assistance for Workers in the Live Performance Industry

The AFC has announced the Reactivation Program – instant financial assistance for independent, self-employed and gig workers in the live performance industry experiencing financial difficulties due to the COVID-19 pandemic. The reactivation program serves theater, comedy and circus performers, as well as technicians, production and other live performance professionals who need financial support to retain or regain employment in the industry.

Program details and the application portal can be found at:

This program provides one-time assistance up to $2,500 to help with things like basic living expenses (such as rent or mortgage, utilities, food, medical needs, etc.); costs that help the individual return to work (equipment, transportation, certifications, etc.); and/or costs incurred during the pandemic that cause financial instability (such as moving costs, debt payments, outstanding dues, etc.)

Through the reactivation program, the AFC will distribute up to $17 million in ongoing financial aid across Canada, outside of the province of Quebec, between July 2022 and March 2023.

AFC Executive Director David Hopesaid: “The AFC has provided emergency financial assistance to workers in the performing arts sector for over 60 years. The recent pandemic has caused extreme hardship for so many performing arts professionals across Canada. Many are in financial distress and are even starting to leave the industry. We established the reactivation program to provide prompt, accessible and compassionate assistance to all performing arts professionals who qualify and experience financial difficulties.We are here and ready to help gig workers, the self-employed and self-employed workers – the most precarious professionals in the sector – stabilize and reactivate their careers in the performing arts.”

About the AFC:

The AFC is the lifeblood of the Canadian entertainment industry. Through compassionate support, we help Canadian entertainment professionals maintain their health, dignity and work ability. Since the start of the COVID-19 pandemic, thousands of industry members have turned to The AFC for help keeping a roof over their heads and food on the table. We have responded to the need with more than $2.4 million in emergency financial assistance and other essential programs and services that support the health and well-being of arts and entertainment professionals.

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